Find below some recommendations for small / diverse-owned businesses when working with corporates:
- Know where you fit into the company
- Ask questions (especially in RFx’s)
- Show passion for your business
- Highlight YOUR advantage vs larger suppliers
- Certify with minority associations and/or agencies where available
- See being a 2nd Tier supplier as a chance to grow
- Make false promises
- Go below your value
- EXPECT to be treated different because you’re a diverse owned business
Last week, I was writing about some obstacles a small / diverse-owned business can face when working with corporates.