Way to go! Kroger’s Accelerator Program

They did it again…. The Kroger Co. is reprising its Go Fresh & Local Supplier Accelerator, a program designed to expand and accelerate the selection of local items sold in the Kroger Family of Companies’ fresh departments, including produce, deli, bakery, meat, seafood, dairy, specialty cheeses and floral.

Kroger sees the importance in partnering with many small, regional and diverse businesses in creative ways to enable the freshest, highest quality food. They invest in incubators, expand relationships with their existing partners, host and participate in supplier accelerators like this one, and through partnerships with leading organizations for diverse owned businesses in the US, like the National Minority Supplier Diversity Council (NMSDC) and Women’s Business Enterprise National Council (WBENC).

Kroger committed to supporting a diverse group of innovative, local suppliers who can bring a great assortment of fresh products to their customers with investing $10 billion in diverse suppliers by 2030.

Whole story: https://www.thepacker.com/news/retail/kroger-seeks-accelerate-fresh-local-innovation

Read also my post about Kroger’s 2021 Pitch Competition Highlighting Diverse Local Suppliers.